Showing posts with label colours. Show all posts
Showing posts with label colours. Show all posts

Wednesday, 16 May 2012

When creativity flows!

As I have mention before, things can take looooong in Uganda. But at the same time: when things first move, they often move very fast!

I have experienced this in the last few weeks. Things are really moving, after long time of almost stand still. Friday last week the two graphic designers working on this project and me, met for a creative workshop. And wow! Creativity was flowing. Ideas were bursting out... It was a lot of fun! and a big satisfaction to see sketches and ideas.

Have a look:

Ivan Barigye and Kainamura Sygon

Ivan

Sygon

Sygon

Sygon and Marianne

Sketches  and Pantone markers from when I was a student (still working!)

Sketches



More sketches

Happy creative team!



Wednesday, 21 September 2011

High heels and sharp brains! - women in business and setting goals for your success.

On Friday I attended my first "Women in Business Lunch" in Kampala. This was together with approximately 30 other lovely, intelligent, talented and determined women (a well balanced mix of Ugandans and ex-paths). I was grateful to be invited by the founder of this great initiative, Tracy Hathorn.

Tracy Hathorn, an inspiration for women in business in Uganda.

Tracy Hathorn is the CEO of Uganda Meat Producers Cooperative Union Ltd., and has been involved in setting up the Norwegian Business Centre in Kampala. She has for several years, been a recourse person for Norwegian businesses and projects who wants to work or establish themselves in Uganda. I met her in my job as a Project Manager for Design without Borders where she assisted us and gave us access to her wide network of businesses, organizations and recourse people in Uganda.

Moving down here, I realize that Tracy also inspires and brings together women who are in business in Uganda. What a woman! And what an important work she is doing uniting clever talented business women!


A color splash of inspiration - the pink table.
When we arrived we got a colored "stone", almost like a "diamond". I got pink, and was joining the other pink ladies and the pink table. The purple ladies sat on the purple table and so on. A great idea to mix people, so you don't go and sit with your friends or colleagues only. You meet new people, you learn new things and get new inspiration.

Our colored "diamonds". I got pink and sat on the pink table.

The pink table: Yodit Angsom, Brenda Mugwerwa and me.


Goal friends Africa
During the lunch Maddy Rice gave us an introduction to goal setting and encouraged us to join the group she has started, "Goal friends Africa". After leaving my "Goal Friend" Eva back in Norway, I was so happy to find new Goal friends here in Uganda.


Maddy Rice, calling herself a "goal addict", gave an inspirational speech.

I have now joined "Goal friends Africa".


I set goals!  and I believe thats the reason why I am now here in Uganda
In 2007 I made my first "goal board", and one of the first goals I put up was: "I will live and work in a warm country, at least in the winter". Maybe I was suffering from "winter blues" when I wrote it. I have never been a fan of the cold, and that has made it quite challenging for me to live in Norway. I always travel to a hot country in the winter, but I have never stayed for long. Until this year, when it was time for a change... 



Some of my first goals on my goal board. I have accomplished many of them! Africa must be a good place to learn how to play drums?
Get inspired to set goals!

The one who inspired me:
Anthony Robbins

Why set goals:
Why set goals?

Link up with Goal Friends here:
Web: Goal Friends
Facebook: GoalFriends Africa

Books recommended by Maddy Rice:
"Goals" - Brian Tracy
Finding happiness in the blue zones - Dan Buettner

Business women unite!
With my experience from being a woman in business in private industry in Europe for about 10 years, I know that it can often be challenging. And we have different challenges than men have. Having other women around us for support, motivation and discussions is so important. It can really give you that extra push that you need to materialize your ideas and your goals!

So women all over the world, I challenge you to:
1. Get together and start "women in business" networks.
2. Start setting goals for your life! if you are not doing it already.
3. Start "goal friends groups" to motivate you and celebrate the success when you reach your goals!



Wednesday, 15 June 2011

It's all about U

So, finally I have arrived in Uganda. The african adventure, - and hard work, is about to start. I have been very well received, got my own office and am getting to know my new colleagues. It is all very exciting.

In this blog I will mainly focus on the project I am doing "Food packaging development": the process, progress and results. But, I will also write about my general observations from Uganda related to product development and design, marketing and branding and the business culture. I hope you will enjoy it.

In my first two weeks I have been able to go on two long trips: one to the west and one to the north. Going by car, I have been able to see a lot of Uganda, at least how it looks like from the road side. And I have been able to do my first observations on marketing and branding.

Strong brands - strong colours
The most visible thing when moving along the Ugandan roads are the houses painted in very strong, bright colours with big logos and slogans. The "branded" houses are mostly shops and restaurants, and most probably they also sell products from the same company. And the big majority of them represent the mobile phone companies operating in Uganda. There are (at least according to what I have observed along the road) 5 or 6 companies offering mobile services. The competition is very strong (advantage for me since both domestic and international calls are quite cheap) and advertisement seems to be an important tool to reach the customers. The idea of branding houses along the roads seems to be an efficient advertising channel. A few pictures to give you the impression:

Uganda Telecom - Blue

MTN - Yellow

Orange - Orange (even stronger when the name and colour are the same)

Zain - Pink


Airtel - Red
Warid - Red/white (were there no attractive colours left?)
Colour ownership
This is how it looks like. How they do it? I believe the mobile phone companies strike a deal with the house owners: they paint it for free? That remains to find out. Anyway, it seems to be a win-win deal: the house/shop owner gets the house painted frequently and it all looks a lot nicer. The mobile phone company gets the wanted attention. And, finally, they take ownership to the colour they have chosen for their brand. It ramains to see if a "green" or "purple" mobile phone company will pop up, since those colours are still "available". A few more pictures with some observations:


It doesn't have to be a house either, it could be a container.

Maybe this one gets new paint tomorrow?

Side by side we stand. Competing!

Even in the remote areas they are present. Side by side with traditional huts/bandas. 

If you cant get one company to paint your house, you might as well do marketing all of them.

All of them, only missing Warid.

The more remote, the less the colours and branding.

The "U" logo.

It's all about U

It might seem like I am favoring Uganda Telecom, but I just think the slogan is very good and strong. Do you agree? Leave a comment.

So, that was my first impression of branding and advertising in Uganda... There will be more to come. 

Now it is all about U! Hope you would like to follow my blog :-)