Friday 12 August 2011

Ugandan brands #1 - Good African Coffee

I love coffee! and I now love African coffee! I know it is African coffe, because it is named "Good African": it tastes wonderful, looks great and it is Ugandan. It makes me proud of Uganda when I drink it.

My favorite coffee, espresso roast.

Everything a brand needs
Good African Coffee has, according to me, "everything a brand needs":

  • a clear name that speak for it self
  • nice simple logo
  • great packaging design with clear communication about qualities and use
  • it is based on "good values", and use this in their communication ("trade not aid", "profit shared 50-50 with the farmers etc. ) 
  • a strong story (the teacher who became an entrepreneur)
  • a nice looking website, http://goodafrican.com/
  • and of course, a really nice taste! (you can't build any brand on something that is not good...)
Nice, simple logo.
Good values: "trade not aid".

Good values: "50% back to the farmers" = Corporate Social Responsibility.
Their own Brand Cafe - giving good advertisement and selling coffee.


The "extras", nice commercial merchandise and promotion articles.

Is "Pearl's" a brand?
In my project I am now doing a market research to find out if Ugandan people know Reco's brand "Pearl's" and what they feel about it. I am so excited to get the results in the end of this month. 
Pearl's peanut butter. Is it a brand?


When I see what Good African Coffe has done with Ugandan coffee, I think it is possible to do something similar with Reco's food products. I am really gonna try my best!

Will keep you posted. Good weekend! and enjoy your coffee. I wish you could taste the Good African. Until it arrives in a shop or restaurant/cafĂ© near you: enjoy the website of a great Ugandan brand: http://goodafrican.com/