I love coffee! and I now love African coffee! I know it is African coffe, because it is named "Good African": it tastes wonderful, looks great and it is Ugandan. It makes me proud of Uganda when I drink it.
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| My favorite coffee, espresso roast. |
Everything a brand needs
Good African Coffee has, according to me, "everything a brand needs":
- a clear name that speak for it self
- nice simple logo
- great packaging design with clear communication about qualities and use
- it is based on "good values", and use this in their communication ("trade not aid", "profit shared 50-50 with the farmers etc. )
- a strong story (the teacher who became an entrepreneur)
- a nice looking website, http://goodafrican.com/
- and of course, a really nice taste! (you can't build any brand on something that is not good...)
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| Nice, simple logo. |
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| Good values: "trade not aid". |
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| Good values: "50% back to the farmers" = Corporate Social Responsibility. |
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| Their own Brand Cafe - giving good advertisement and selling coffee. |
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| The "extras", nice commercial merchandise and promotion articles. |
Is "Pearl's" a brand?
In my project I am now doing a market research to find out if Ugandan people know Reco's brand "Pearl's" and what they feel about it. I am so excited to get the results in the end of this month.
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| Pearl's peanut butter. Is it a brand? |
When I see what Good African Coffe has done with Ugandan coffee, I think it is possible to do something similar with Reco's food products. I am really gonna try my best!
Will keep you posted. Good weekend! and enjoy your coffee. I wish you could taste the Good African. Until it arrives in a shop or restaurant/café near you: enjoy the website of a great Ugandan brand:
http://goodafrican.com/
